Over the last few years, explainer videos have become the best advertisement tool. Explainer videos can help you improve so much in little time. They are a standout in all approaches that entrepreneurs take to enhance their business quality. You might want to make a video, but then you don’t know what to do or what features are required, do not worry we are here for that. This are the tips you can use to make a super effective video.
Make a script
First and foremost, you must plan. Write down what you are going to say to avoid forgetting, confusion and reshooting over and over. The script should be extraordinary; it’s all about writing the requirements in a way that you will understand. Be innovative and creative, being focused will let your customers know that you are aware of what you are doing.
Focus on the benefits, not the features
People will want to know what they will benefit if they get to buy your products, some clients do not care of what amazing features your products have they want to know their advantages. So many people forget about this, it is essential.
Make it short and concise
The less you say, the more interested people will be, be precise, go straight to the point. Extended detailed information is tedious and discouraging; the client will click the cancel button before you are done. You should keep in mind that people skip extended videos.
It should be engaging and enthusiastic
Make your advertisement emotional; people want to know what your product will make them feel. Don’t be gloomy, try to smile or even laugh occasionally. Show your viewers that you are worried about them, at that point trust will be created between you and your viewers.
In the video, you can show your viewers that you are having a great time. Add something that is diverse to you your video; it can be silliness, amazement or something that is funny. This somehow shows that you are genuine.
Make people want to share your video
Like most videos on the internet, people will share what impressed them most. Raising the urge of sharing is very important, it helps you advertise your business even without visiting your website or channel. Moreover, if they have not seen your website yet, they will want to visit your site.
This is important; you can use video storyboard to present your work. Show progress of pictures of your product for customers to familiarize with them. You can add music to make it lively, and more interesting. Customers will be more attracted to an engaging video.
— Sundstedt Animation (@sundstedt) 20 de abril de 2018